The Real World Entrepreneur - Field Guide to Growing Your Small Business

**The Real World Entrepreneur**
***Field Guide to Growing Your Business***
***by David H. Bangs & Linda Pinson***
	658 pages of Instant Access on Business Topics Examine Real World Problems and Solutions using in-depth Case Studies Test Skills with 50+ Personal Workshops Connect to Small Business Web Sites via URL Links to Limitless Resources Avoid Legal Pitfalls through Liability Alerts 1st Person Accounts of Business War Stories Price $59.95 OUT OF STOCK

The Real World Entrepreneur is no longer available but we are able to offer an even better option for customers who are interested in the subject matter covered in this book. Anatomy of a Business Plan, Steps to Small Business Start-Up, and Keeping the Books combine to provide a comprehensive and current series of books covering every aspect of starting, managing, and running a small business.

If you have any questions about the information covered in the three-book series mentioned above versus the information covered in The Real World Entrepreneur or if you have any other questions about our products and services, please contact us by phone at 1-800-419-1513 or via email at lpinson@business-plan.com.

"This is the best summary I've ever read on entrepreneurship."

Larry Wacholtz, Ph.D.

Belmont University (Nashville, Tennessee)

The Real World Entrepreneur Field Guide is a 658 page, all inclusive guide to starting, managing and running a small business. Written for the Internet age, it gives instant access to detailed information on specific topics. The book has twenty-six stand-alone chapters, allowing you to read or teach them in whatever order you choose. The "LEAP" Learning Process: The Real World Entrepreneur Field Guide is based on four practical steps to running a business and thinking like an entrepreneur. It introduces the LEAP Learning Process: first Learn, then Explore, next Apply, and finally Produce results. This process is used throughout the book on topics that include everything from business feasibility and strategic planning to creating a web presence. Even legal, human resource and marketing issues are covered!

Also Available

Instructors Guide

The Real World Entrepreneur Video

Entrepreneurs: Welcome to the Real World! Here is your map
for an exciting voyage.
This Field Guide is the tool to help you navigate through the mysterious and unknown regions to where you want to be---starting and running your own successful business.

Created entirely on the feedback of hundreds of small business educators, The Real World Entrepreneur Field Guide gives you access to detailed information on specific topics.

Learn How To:

Determine if your business idea is feasible.
Write a bankable business plan.
Target customers---and keep them coming back.
Manage cash.
Develop a strategy that beats the competition
Create a Web presence
Avoid legal hassles.
Find top employees
Plan for growth
And much more!

The Real World Entrepreneur Video

We also have a companion video that features ten clips of successful entrepreneurs from around the country, and commentary from authors David Bangs and Linda Pinson, with Hattie Bryant, creator of Small Business 2000, the series on public television. The book shows you where to cue the video to seamlessly incorporate it into the course. The video is available for $39.95+shipping. Call 1-800-419-1513

Read More REVIEWS Below

"An excellent reference for the impatient, fire-ready-aim crowd... a shortcut to choosing what you want to do." John Hughes, founder

John E. Hughes & Co. CPA Firm

"This is information that start-up business owners will refer to for many years." LHenry J. Turner, Director

Minority Business Assistance Center SBDC

College of Management at the University of Massachusetts, Boston

"As a small business owner myself, as well as a professor, I appreciate the practical subjects, many of which haven't been covered in business textbooks before." Cathie Elliott

Western State College (Gunnison, Colorado)

" The peer-to-peer learning approach definitely meets the needs of today's entrepreneurs." Jackie Bishop

Edward Lowe Foundation (Cassopolis, Michigan)

Bonus... The most comprehensive list of business development hot links on the Web is just a click away! Don't miss the opportunity to utilize this great free resource.

http://www.deionassociates.com/hplist/

Other Small Business Resources

OUT OF YOUR MIND...AND INTO THE MARKETPLACE ^TM
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