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Anatomy of a Business Plan 

7th edition 

 A Step-by-Step Guide to Starting Smart, Building the Business, and Securing Your Company's Future 

The Book That Has Helped Over 1,000,000 Business Owners  

 

 

Anatomy of a Business Plan

Complete Preparation Instruction

Easy-to Follow Step-by-Step Format

Research Information Resources

Examples and Blank Forms

4 Complete
"Real" Business Plans
            (including one dot.com)

Anatomy of a Business Plan is included FREE
with Automate Your Business Plan software


Price: $22.95       eBook: $20.00
Software bundles also available:
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eBook Version!

Anatomy of a Business Plan eBook

eBook Advantages

 

"Anatomy of a Business Plan and Automate Your Business Plan have served as excellent business planning and financial analysis tools for Dale Carnegie® Training Centers Worldwide."                                                                 Marc K. Johnston

Senior Vice President - Franchise Development

 

 

Anatomy of a Business Plan, now in its 27th year and 7th edition, has guided over 1,000,000 business owners smoothly through the business planning process. It has been used extensively for business education by universities, colleges, technical schools, SBA BIC Centers, and SBDCs.  Anatomy of a Business Plan is equally appropriate for small businesses and large corporations. It is a favorite in almost every library throughout the U.S. and has been translated into Spanish, Chinese, Italian, and other languages for use in foreign countries. Localized editions have also been published by UK and Australia.

What's in the Book?

 

  Starting With an Exit Strategy
  What Lenders and Investors Look For
  Business Planning for Nonprofits
  Writing Your Executive Summary
  Organizational Planning
  Developing a Marketing Plan
  Multi-Channel Marketing Strategy

  Financial Document Development
  Financial Statement (Ratio) Analysis

  Sources and Uses of Funds
  Supporting Documents
  Tax Considerations and Resources
  Research Resources (online and offline)
  Glossary and Index


Includes Four Complete Business Plans:  Start-up and Existing Growth-Oriented Companies, Varying Legal Structures, Products and/or Service Industries, plus one Plan for a Dot.com Company

 

What's New in the 7th Edition?


This new edition of Anatomy of a Business Plan has been revised to reflect the latest online and printed financial and marketing resources and current business plan practices and is loaded with ready-to-use-forms and worksheets and complete real-world business plans.

Business Planning for Nonprofits. There is a brand new chapter devoted to business planning specific to nonprofit organizations. With guidance from the chapter and reference icons at various points in the planning process, you will be neatly guided through the developments of a plan that is appropriate for your nonprofit.

Financing Your Business. You will be happy to see our new chapter on financing. Learn about debt and equity financing, types of loans, and sources of financing.

Karma Jazz Cafe Business Plan. There are now four complete business plans included in Anatomy of a Business Plan. Over the years, several of our readers have asked for a business plan for a restaurant. We now have one and hope you will like it.

 

 

The Business That Fails to Plan

Plans to Fail 

You Need This Book! 

It's That Simple.... 
If you want to start smart, stay competitive, and secure your company's future, you need an effective and up-to-date business plan.  Anatomy of a Business Plan is the blueprint that will steer you to success.   It will be your key to start-up, steady growth, increased profitability, and access to capital from lenders and investors.

Learn the Experts' Inside Secrets

  • Create the executive summary that captures the core of your business.
  • Write a plan that satisfies your lenders and investors – and puts money in your pocket.
  • Research and develop a winning marketing plan.
  • Develop your financial statements and plan for cash flow.
  • Evaluate your business potential in the global marketplace.

 

Winner of Benjamin Franklin Award

Best Business Book of the Year

Anatomy of a Business Plan, winner of the Benjamin Franklin Best Business Book of the Year Award, has guided more than a million small business owners through the business planning process. Now you, too, can use this highly approachable, step-by-step process to develop a polished, professional and results-oriented plan.

Ben Franklin Award


 

Selected as Basis of SBA Publication

"How To Write A Business Plan"

The U.S. Small Business Administration selected Anatomy of a Business Plan as the basis for its business planning publication. MP-32, "How to Write a Business Plan".  This publication was written by Linda Pinson and is a condensed version of Anatomy of a Business Plan. It can be purchased by contacting the SBA.

 


See a Finished
Business Plan

Click here to view and/or print out 
a full business plan developed by a user of 
AUTOMATE YOUR BUSINESS PLAN forWindows

Note:  The business plan is a PDF file and must be viewed in Adobe Acrobat Reader.
If you do not already have Acrobat Reader on your computer, you can download a free copy of it here.
 

  

More Reviews

 

"(Anatomy of a Business Plan) walks you through each piece of the plan, defining tasks and providing examples as you go."                      Jessica Mintz

Wall Street Journal


"A sound and practical business plan is a fundamental necessity for any entrepreneurial endeavor if it is to succeed in today's volatile and competitive marketplace regardless of the goods or services it offers. Now in a newly revised, expanded, and updated seventh edition, 'Anatomy of a Business Plan' by business planning expert, speaker, consultant, and educator Linda Pinson is a complete 'how to' instructional manual and guide to creating and maintaining a viable business regardless of the size of the company or corporation. Pinson covers all aspects of the business plan from the cover sheet to appendices. Illustrative examples are provided for the executive summary, the individual plan elements, financial documentation, supporting documentation, and tax information as a part of business planning. Of special note is the chapter devoted to business planning for a nonprofit operation. Enhanced with chapters on business software, financing, and resource lists and links relevant to creating a business plan, 'Anatomy of a Business Plan' also provides four real-life examples in the form of appendices, has blank forms and worksheets that the reader can copy and use, and offers a glossary of business and financial terms. Anyone planning to establish a business of any kind would greatly benefit from a careful reading of Linda Pinson's 'Anatomy of a Business Plan'."                                          Midwest Book Review


"This is a very thorough book on creating a Business Plan. There is a lot to learn from this book. The book is fairly easy to read and understand and guides you through creating the Business Plan you need. The resulting Business Plan can rival any professionally prepared Business Plan."

Robert C. Murray, Reno, NV (on Amazon.com)
December 12, 2008


"A tremendously useful tool . . .easy to follow, concise, and produces results."

Anthony Robbins, Author
Awaken the Giant Within
and Unlimited Power


"We require considerable information to complete loan packages. Anatomy of a Business Plan and Automate Your Business Plan are both assets to any start-up or existing business. Your financial software program, with its hands-on approach and step-by-step process, lays the groundwork that is mandatory for small businesses."                                      Paula R.W. Riley, Vice President 

CDC Small Business Finance Corp


"This is an excellent step-by-step guide to formulating a business plan."  

         Library Journal

"Small Business Is Big Business"


"Simply put, Anatomy of a Business Plan is the best "step-by-step" guide to starting, building, and raising capital for your business. We have raised over $20 million for our clients by using this guide and we have an additional $15 million pending. Use it; it works!"                                      Thomas Jay Wacker 

Board Member, Centaur Holdings Corporation


" When each step of your book is followed, it is impossible to fail. Several financial specialists asked me if I'd had my business plan professionally done."                                                                                         Delia L. White 

   The Reader's Chair 

 

Power Point Presentation

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PowerPoint Presentation


Anatomy of a Business Plan
and
Automate Your Business Plan
(takes approx 5 min.)

 

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Automate Your Business Plan

Anatomy of a Business Plan

Anatomy of a Business Plan eBook

Steps to Small Business Start-Up

Keeping the Books

Anatomia de un Plan de Negocio

18 pasos para desarrollar tu negocio

The Hybrid Company

The Real World Entrepreneur

Starting Your Home-Based Business

 

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