Anatomy of a Business Plan

Complete Preparation Instruction

Easy-to Follow Step-by-Step Format

Research Information Resources

Examples and Blank Forms

4 Complete "Real" Business Plans
(including one dot.com)

Anatomy of a Business Plan is included FREE
with Automate your Business Plan software

Price: $22.95 eBook: $20.00
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"Anatomy of a Business Plan and Automate Your Business Plan have served as excellent business planning and financial analysis tools for Dale Carnegie® Training Centers Worldwide."

Marc K. Johnston

Senior Vice President - Franchise Development

Anatomy of a Business Plan, now in its 20th year and 7th edition, has guided over 1,000,000 business owners smoothly through the business planning process. It has been used extensively for business education by universities, colleges, technical schools, SBA BIC Centers, and SBDCs. Anatomy of a Business Plan is equally appropriate for small businesses and large corporations. It is a favorite in almost every library throughout the U.S. and has been translated into Spanish, Chinese, Italian, and other languages for use in foreign countries.

What's In the Book?

Starting With an Exit Strategy

What Lenders and Investors Look For

Writing Your Executive Summary

Organizational Planning

Product-Market Analysis

Multi-Channel Marketing Strategy

Financial Document Development

Financial Statement (Ratio) Analysis

Tax Considerations

Updating Your Plan

Research Resources (online and offline)

Glossary and Index

Includes Four Complete Business Plans: Start-up and Growth-Oriented Companies, Different Legal Structures, Products and/or Service Industries

One Plan for a Dot.com Company

What's New in the 7th Edition?
This new edition of Anatomy of a Business Plan has been revised to reflect the latest online an printed financial and marketing resources and current business plan practices and is loaded with ready-to-use-forms and worksheets and complete real-world business plans.

Business Planning for Nonprofits. There is a brand new chapter devoted to business planning specific to nonprofit organizations. With guidance from the chapter and reference icons at various points in the planning process, you will be neatly guided through the developments of a plan that is appropriate for your nonprofit.

Financing Your Business. You will be happy to see our new chapter on financing. Learn about debt and equity financing, types of loans, and sources of financing.

Karma Jazz Cafe Business Plan. There are now four complete business plans included in Anatomy of a Business Plan. Over the years, several of our readers have asked for a business plan for a restaurant. We now have one and hope you will like it.

The Business That Fails to Plan Plans to Fail You Need This Book! It's That Simple....
If you want to start smart, stay competitive, and secure your company's future, you need an effective and up-to-date business plan. Anatomy of a Business Plan is the blueprint that will steer you to success. It will be your key to start-up, steady growth, increased profitability, and access to capital from lenders and investors.

Learn the Experts' Inside Secrets

Create the executive summary that captures the core of your business.
Write a plan that satisfies your lenders and investors--and puts money in your pocket.
Research and develop a winning marketing plan.
Develop your financial statements and plan for cash flow.
Evaluate your business potential in the global marketplace.

Winner of Benjamin Franklin Award Best Business Book of the Year Anatomy of a Business Plan, winner of the Benjamin Franklin Best Business Book of the Year Award, has guided more than a million small business owners through the business planning process. Now you, too, can use this highly approachable, step-by-step process to develop a polished, professional and results-oriented plan.

Selected as Basis of SBA Publication "How To Write A Business Plan" The U.S. Small Business Administration selected Anatomy of a Business Plan as the basis for its business planning publication. MP-32, "How to Write a Business Plan". This publication is a condensed version of Anatomy of a Business Plan and can be purchased by contacting the SBA.

See a Finished
Business Plan

Click here to view and/or print out
a full business plan developed by a user of
AUTOMATE YOUR BUSINESS PLAN forWindows

Note: The business plan is a PDF file and must be viewed in Adobe Acrobat Reader.
If you do not already have Acrobat Reader on your computer, you can download a free copy of it here.

Read More REVIEWS Below

"(Anatomy of a Business Plan) walks you through each piece of the plan, defining tasks and providing examples as you go." Jessica Mintz

Wall Street Journal - 11/29/04

"A tremendously useful tool . . .easy to follow, concise, and produces results."

Anthony Robbins, Author
Awaken the Giant Within and Unlimited Power

"We require considerable information to complete loan packages. Anatomy of a Business Plan and Automate Your Business Plan are both assets to any start-up or existing business. Your financial software program, with its hands-on approach and step-by-step process, lays the groundwork that is mandatory for small businesses." Paula R.W. Riley, Vice President

CDC Small Business Finance Corp

"This is an excellent step-by-step guide to formulating a business plan."

Library Journal

"Small Business Is Big Business"

"Simply put, Anatomy of a Business Plan is the best "step-by-step" guide to starting, building, and raising capital for your business. We have raised over $20 million for our clients by using this guide and we have an additional $15 million pending. Use it; it works!" Thomas Jay Wacker

Board Member, Centaur Holdings Corporation

" When each step of your book is followed, it is impossible to fail. Several financial specialists asked me if I'd had my business plan professionally done." Delia L. White

The Reader's Chair

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Anatomy of a Business Plan
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Automate Your Business Plan
(takes approx 5 min.)

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Other Small Business Resources

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