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Anatomy of a Business Plan 

8th edition 

 A Step-by-Step Guide to Starting Smart, Building the Business, and Securing Your Company's Future 

Used by More Than 1.5 Million Business Owners




How to

Write  a Business Plan

 the Right Way!

  Complete Plan Preparation Instruction

  Special Guide for Nonprofit Plans

  Easy-to Follow Step-by-Step Format

  Marketing and Financial Research

     Resource Guide

  Blank Forms & Worksheets

  5 Complete "Real" Business Plans
(including an example of a business plan for a restaurant and a dot.com, and a nonprofit organization)

Anatomy of a Business Plan is included FREE
with Automate Your Business Plan software

Book: $28.95       eBook: $20.00
Software bundles also available:
Click here for Order Menu


eBook Version!

Anatomy of a Business Plan eBook

eBook Advantages


"Anatomy of a Business Plan and Automate Your Business Plan have served as excellent business planning and financial analysis tools for Dale Carnegie® Training Centers Worldwide."

                                                          Marc K. Johnston

Senior Vice President - Franchise Development




The Complete Business Planning Tool


Anatomy of a Business Plan, today’s best selling business plan book, now in its 30th year and 8th edition, has guided more than 1.5 million business owners smoothly through the business planning process. New entrepreneurs use this book to kickstart their companies. Established businesses access it to expand their operations and move into new markets. Business units within major corporations use it for strategic planning. All business owners, managers, intrapreneurs, entrepreneurs, and executives can use these proven business planning techniques to put their businesses on the road to greater profitability.


Anatomy of a Business Plan is a favorite in almost every library throughout the U.S. and has been translated into Spanish, Chinese, Italian, and other languages for use in foreign countries. Localized editions have also been published by UK and Australia.



What's in the Book?


  Starting With an Exit Strategy
  What Lenders and Investors Look For
  Business Planning for Nonprofits
  Writing Your Executive Summary
  Organizational Planning
  Developing a Marketing Plan
  Targeted Marketing Strategy

  Using Social Media for Business

  Financial Document Development
  Financial Statement (Ratio) Analysis

  Sources and Uses of Funds
  Supporting Documents
  Tax Considerations and Resources
  Research Resources (online and

  Glossary and Index

Also Included are Five Complete Business Plans:  Start-up and Existing Growth-Oriented Companies, Varying Legal Structures, Products and/or Service Industries, plus one Plan for a Dot.com Company and one for a nonprofit organization.


What's New in the 8th Edition?

Our new edition of Anatomy of a Business Plan has been revised to reflect the latest online and printed financial and marketing resources and current business plan practices. This business plan book is loaded with ready-to-use-forms and worksheets and five complete real-world business plans.

Up-to-Date Marketing Information. We have revised the marketing chapter to reflect current trends in the use of the Internet and social media to expand your business. We have also added a several new marketing worksheets.

Financing Your Business. You will be happy to see our newly revised chapter on financing. Learn about debt and equity financing, types of loans, and up-to-date sources of government and private financing.

Business Planning for a Nonprofit. Over the years, several of our readers have asked for an example of a nonprofit business plan. We now have a business plan for Road Runners, Inc. (servicing disadvantaged youth in the New Orleans area). The combination of our nonprofit guide (Chapter 9) and the example plan will make it much easier to create a great plan for your own nonprofit.



The Business That Fails to Plan

Plans to Fail 

You Need This Time-Tested Business Plan Book! 

It's That Simple.... 
If you want to start smart, stay competitive, and secure your company's future, you need an effective and up-to-date business plan.  Anatomy of a Business Plan is the blueprint that will show you how to create a business plan and steer you to success. It will be the key to start-up, steady growth, increased profitability, and  your access to capital from lenders and investors.

Learn the Experts' Inside Secrets

  • Learn how to create a business plan that will serve as a guide for the life of your business.
  • Create the executive summary that captures the core of your business.
  • Write a plan that satisfies your lenders and investors – and puts money in your pocket.
  • Research and develop a winning marketing plan.
  • Develop your financial statements and plan for cash flow.
  • Evaluate your business potential in the global marketplace.


Winner of Benjamin Franklin Award

Best Business Book of the Year

Anatomy of a Business Plan, winner of the Benjamin Franklin Best Business Book of the Year Award, has guided more than a million small business owners through the business planning process. Now you, too, can use this highly approachable, step-by-step process to develop a polished, professional and results-oriented plan.

Ben Franklin Award


Selected as Basis of SBA Publication

"How To Write A Business Plan"

The U.S. Small Business Administration selected Anatomy of a Business Plan as the basis for its business planning publication. MP-32, "How to Write a Business Plan".  This publication was written by Linda Pinson and is a condensed version of Anatomy of a Business Plan. It can be purchased by contacting the SBA.


See a Finished Example of a
Business Plan

Click here to view and/or print out 
an example of a business plan developed by a software user of our

Note:  The business plan is a PDF file and must be viewed in Adobe Acrobat Reader.
If you do not already have Acrobat Reader on your computer, you can download a free copy of it here.


More Reviews


"(Anatomy of a Business Plan) walks you through each piece of the plan, defining tasks and providing examples as you go."                  Jessica Mintz

Wall Street Journal

"A sound and practical business plan is a fundamental necessity for any entrepreneurial endeavor if it is to succeed in today's volatile and competitive marketplace regardless of the goods or services it offers. Now in a newly revised, expanded, and updated seventh edition, 'Anatomy of a Business Plan' by business planning expert, speaker, consultant, and educator Linda Pinson is a complete 'how to' instructional manual and guide to creating and maintaining a viable business regardless of the size of the company or corporation. Pinson covers all aspects of the business plan from the cover sheet to appendices. Illustrative examples are provided for the executive summary, the individual plan elements, financial documentation, supporting documentation, and tax information as a part of business planning. Of special note is the chapter devoted to business planning for a nonprofit operation. Enhanced with chapters on business software, financing, and resource lists and links relevant to creating a business plan, 'Anatomy of a Business Plan' also provides four real-life examples in the form of appendices, has blank forms and worksheets that the reader can copy and use, and offers a glossary of business and financial terms. Anyone planning to establish a business of any kind would greatly benefit from a careful reading of Linda Pinson's 'Anatomy of a Business Plan'."                                                            Midwest Book Review

"This is a very thorough book on creating a Business Plan. There is a lot to learn from this business plan book. The book is fairly easy to read and understand and guides you through creating the Business Plan you need. The resulting Business Plan can rival any professionally prepared Business Plan."

Robert C. Murray, Reno, NV (on Amazon.com)
December 12, 2008

"A tremendously useful tool . . .easy to follow, concise, and produces results."

Anthony Robbins, Author
Awaken the Giant Within
and Unlimited Power

"We require considerable information to complete loan packages. Anatomy of a Business Plan and Automate Your Business Plan are both assets to any start-up or existing business. Your financial software program, with its hands-on approach and step-by-step process, lays the groundwork that is mandatory for small businesses."                                      Paula R.W. Riley, Vice President 

CDC Small Business Finance Corp

"This is an excellent step-by-step guide to formulating a business plan."  

         Library Journal

"Small Business Is Big Business"

"Simply put, Anatomy of a Business Plan is the best "step-by-step" guide to starting, building, and raising capital for your business. With the guidance of your excellent business plan book and business planning software, Automate Your Business Plan, we have raised over $20 million for our clients and we have an additional $15 million pending. Use it; it works!" 

                                     Thomas Jay Wacker 

Board Member, Centaur Holdings Corporation

"When each step of your business plan book is followed, it is impossible to fail. Several financial specialists asked me if I'd had my business plan professionally done."   

                                                                                                    Delia L. White 

   The Reader's Chair 


Power Point Presentation

Click Here to go to our
Business Plan Presentation

Anatomy of a Business Plan
Automate Your Business Plan
(takes approx 5 min.)



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