Business Breakthrough, a joint venture between Visa and MSN, chose five businesses from across the nation, each with a problem in a specific area (finance, technology, marketing, organization,
and teambuilding). MSN/Visa then matched an expert with each business. Linda Pinson, owner of Out of Your Mind...and Into the Marketplace™, was selected as the financial expert.
Linda Pinson, along with key MSN and Visa people, was flown to Indianapolis where she worked with the owners of her assigned business, The Baker's Edge,
to identify areas of financial concern and define solutions to these concerns. MSN and Visa then awarded The Baker's Edge with products and services to help implement the strategies that Linda Pinson
recommended.
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